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'If you look at all the animal sectors here, you will see that the average farm size is really low—it’s a very fragmented market, which leads us to supply most of our customers indirectly through a dealer network.' © GettyImages/Gabriel_Bostan

De Heus rejects vertical integration model in Myanmar

Though vertical integration is the most popular model for feed producers in Southeast Asia, it is not the only way to operate commercially. Instead, De Heus has chosen to work with suppliers at the center of the Myanmar value chain to build their business...

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