VICTAM and VIV join up on Asian trade show

By Jane Byrne contact

- Last updated on GMT

Instead of two separate events, which would not be in the interest of attendees or exhibitors, VIV and VICTAM have decided to combine their trade shows, which were both planned for Bangkok in Thailand, in the early part of 2020.

International trade show organizer, VIV, was set to run a new event, Health & Nutrition, in the Asian city in January 2020, just two months before VICTAM Asia 2020.

VICTAM Corporation and VNU, the exhibitions group responsible for expanding the VIV brand globally, have now signed a partnership agreement to co-locate the two events at Bangkok’s BITEC exhibition grounds on 24-26 March 2020 as VICTAM Asia and Animal Health & Nutrition, by VICTAM and VIV.

“This means that there will be no Health & Nutrition event in January.

“The intention is to organize the events in Bangkok together every two years, as we believe that this is in the best interest of all market players,”​ said the organizers.

Sebas van den Ende, general manager, VICTAM International, expects the newly combined Bangkok event to attract more visitors as well as having a larger footprint in March 2020 by having exhibits and conferences on health and nutrition side by side with the displays and seminars about feed manufacturing technology.

“Presenting the shows as parallel platforms at the same time within the same venue is a great way to bring together two strong brands for the Asia market, in an integrated format so that the visitor experiences them as a single event. It is certainly a much more convenient concept for the industry than the original plan of staging them separately in Bangkok, only months apart.”

“The discussions leading up to the partnership agreement have shown clearly that both organizations share a firm belief in the growth prospects offered by the Asian market,”​ said Heiko Stutzinger, director, VIV worldwide and MD, VNU Exhibitions Asia-Pacific. 

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