TRACT announces agtech entrepreneur as new CEO
TRACT, the new food and agriculture sustainability measurement platform, has appointed Allison Kopf, a US-based agtech entrepreneur, as CEO.
Kopf takes on the role this month from TRACT co-founder Roel van Poppel, who set up and led the initiative, including overseeing its incorporation, for more than two years.
The organization says her expertise in tech startups and her vision for the agriculture sector will give TRACT a competitive edge as it moves towards its customer launch in early 2024 and beyond.
In taking the CEO role at TRACT, Kopf will depart her current role as chief growth officer at IUNU, the US-based company that acquired Artemis, a company Kopf founded, in 2021.
Kopf is an influential figure in the worlds of technology and agriculture. She was named one of Forbes 30 Under 30 as well as the 2021 Global Women Fresh ‘Woman of Impact’ and has spoken on the future of agriculture at TEDx, Forbes 30 Under 30 Summit, Forbes AgTech Summit and the Alltech Ideas Conference. She sits on the Boards of Santa Clara University’s College of Arts and Sciences and the Ciocca Center for Entrepreneurship.
Commenting on her new role, Kopf said: “I’m committed to bringing together thought leaders, pioneering technology, and forward-thinking investors to create a step-change in efficiency and positive impact in food and agriculture systems. The opportunities for TRACT are exciting, and I’m thrilled to work with the team to drive forward the future of sustainable agriculture.”