Neovia on the asset trail in Asia

By Jane Byrne

- Last updated on GMT

© istock
© istock

Related tags Philippines

French animal nutrition group, Neovia, said it is planning acquisitions in Asia in the coming 12 months but it would not disclose in which markets or in which livestock segments it was focusing its efforts in that regard.

When asked whether the company would enter new APAC markets, Matthieu Leroy, CEO advisor and chief transformation officer, at Neovia, told us:

“The first objective of Neovia is to develop its activity in the markets where the company already operates - Vietnam, Indonesia, The Philippines, China, India, Cambodia, and Myanmar.

“However, Neovia is also eager to seize any market opportunity that could be of interest in the area if it makes sense with its global strategy.

“In addition, the company also wants to develop its export footprint in the area.”

May 2016 saw Neovia (ex InVivo NSA) acquire a Philippines based pig, poultry and aqua feed manufacturer, Popular Feedmill Corporation (PFC).

Neovia has had a presence in that Asian country since 2014 in the form of a commercial subsidiary but it said the purchase of PFC allowed it to strengthen its standing in a fast growing market; it gained feed manufacturing facilities in Cebu and Bulacan near Manila.

The potential for the Asian aquaculture market is very high and Neovia already holds strong positions in several countries in that sector like in Vietnam and Indonesia, said Leroy. “Our objective is to continue to develop this business and to build on some of the company’s well-known brands at world level and in the region.”

In terms of the particular challenges about expanding the Neovia brand and services in Asia, he said there is no hard and fast rule for the region:

“The Asian markets are moving fast, but the situation is very different from one country to another. The challenge Neovia [faces] is [being able to] anticipate market evolutions in order to propose the right offer and services at the right moment, in the right market and to the right customer.”

Premix platform  

Neovia is leveraging VIV Asia as a platform to create greater awareness around its Wisium premix and services strategy, he added.

It is targeting integrators, feed mills, home mixers and specialized distributors in the regions with its premix portfolio.

François Fernandez, director of the Wisium brand, told this publication at EuroTier in November 2016:

“We will apply our expertise in nutrition and technical support on farm, along with our market knowledge and analysis, our proficiency in quality control and training and our tailored formulation capacity to the agri-business segment in Africa and Asia and Latin America to ensure animal performance gains for end users.”

Related news

Show more

Related products

show more

Don't wait for heat peaks to prevent losses

Don't wait for heat peaks to prevent losses

Content provided by Lallemand Animal Nutrition | 20-May-2024 | Product Brochure

For milk and meat-type ruminants, heat stress can lead to disrupted feeding behavior, an increase in oxidative stress and reduction of productivity and...

Stay ahead of the animal feed production curve

Stay ahead of the animal feed production curve

Content provided by FoodChain ID | 03-May-2024 | White Paper

At every stage of animal feed production, from the receipt of raw materials to the end customer, confidence in feed is critical.

A pioneer and leader in microbial fermentation

A pioneer and leader in microbial fermentation

Content provided by Lallemand Animal Nutrition | 05-Dec-2023 | Business Advice

For over 100 years we've been producing yeast and bacteria for a variety of markets, Lallemand has perfected the art of fermentation. As primary microorganism...

YeaMOS T—Special Yeast Cell Wall for Mycotoxin Bin

YeaMOS T—Special Yeast Cell Wall for Mycotoxin Bin

Content provided by Angel Yeast - animal nutrition | 11-Oct-2023 | Research Study

YeaMOS T, which has been strengthened the advantages of adsorption sites in the yeast cell wall and possesses excellent adsorption effect in the toxins.

Related suppliers