IFFO RS was originally founded by IFFO in 2009.
“The rebranding campaign acknowledges the certification program’s journey, undertaken in 2014, to a separate entity with its own governance structure, articles, purposes and budget.”
The governing body said the name MarinTrust can be clearly understood outside of the English-speaking world, which is crucial for a worldwide standard holder with ambitions to expand in Asia, Central America, Middle East and Africa.
Since the first fishmeal plant was IFFO RS certified in 2010, the standard has grown significantly, with more than half of the fishmeal and fish oil produced worldwide now IFFO RS certified. Its governing body committee includes representatives from marine ingredients producers, traders, fish feed producers, fish farmers, fish processors, retailers, marine conservation NGOs and related standards.
Libby Woodhatch, MarinTrust executive chairwoman, noted that:
"While maintaining a close relationship with our founders at IFFO, we want to protect the credibility of certificate holders. The rebranding campaign underpins our ambition to continue growing and tackling the existing challenges such as multi-species fishery management and impacts of the fishmeal industry on local communities.”