After five years as a key account manager for ForFarmers’ broiler range, Mark Brightmore is moving into a brand-new role as ForFarmers’ business support specialist, offering expert on-farm support to broiler producers, said the group.
This new role has evolved from a recognized need to provide hands-on, on farm support, not only to help broiler customers improve performance but also, to provide a vital link between the customer, account management and the technical development teams at ForFarmers, said the the feed producer.
In this position, Brightmore will be providing additional support and expert guidance to ensure broiler producers are maximizing on the support services offered by ForFarmers and in turn, generating healthier returns from the market leading Apollo broiler feeding range, added the company.
Brightmore has worked in a customer facing role for ForFarmers since 2015 and has worked across poultry of all types. “He is a font of knowledge when it comes to supporting and advising his customers on how to provide the right environment, and management to optimize bird health and performance, and of course, nutrition.”
Having worked closely with the technical team at ForFarmers, he was central to the development and launch of the new and enormously successful Apollo range. "This range complements the nutritional needs of the modern broiler and has shifted performance to deliver numerous 400+ EPEF results."
As a business support specialist, the company said Brightmore will be an integral link providing invaluable feedback throughout the ForFarmers’ account management, nutrition and technical teams to continually improve the diets and health of broilers as the genetics of the broiler birds moves on.
Brightmore will be involved in rolling out innovative new technology - his customers are trialing a new performance app that ForFarmers is developing. ForFarmers said the aim of the app is to provide daily feedback and real-time tracking whilst monitoring performance against breed standards. The app will also report any issues as they arise which will enable him to pinpoint any support requirements.