Evonik looks to bolster its e-business in animal nutrition

By Jane Byrne

- Last updated on GMT

© GettyImages/ipopba
© GettyImages/ipopba

Related tags e-business DL-methionine

Evonik is expanding its customer service offering for its animal nutrition customers with a new e-business portal called myAMINO; it says this is an important milestone in its digitalization strategy to strengthen its animal nutrition division.

The German specialty chemicals producer said myAMINO combines its digital customer activities and services along with two web stores.

The idea of the e-business portal is to be the first digital point of contact for customers, it will make interaction with Evonik as easy and efficient as possible, said the company. 

“Fostering e-business is one of our main strategic goals​,” said Dr Dirk Hoehler, head of sales and e-business in the animal nutrition business line. “We want to make it as convenient as possible for our customers to contact us, find relevant information and process their orders”.

myAMINO offers customer access to products, services, information, training, contacts, partners, and order management for animal nutrition. Customers simply register on the portal to become activated users. Then they can log in at any time to browse, order, call up analysis data, or track delivery data, said the feed additive producer.

The online shopping on myAMINO allows customers to search Evonik’s core portfolio, for products like its DL-Methionine brand, MetAMINO, by various categories, for example by type of packaging or animal species.  

A second webshop makes it possible to order complementary products and services, such as laboratory equipment for amino acid analysis, online. Evonik said the registration process is straightforward and payment is possible via PayPal or credit card.

“Intuitive navigation, all the relevant information in one place, fast reaction times as well as efficiency are crucial for positive customer feedback and high usage.”

Last week saw the German company announce a net price increase of up to 15% on its MetAMINO (DL-Methionine 99%, feed grade) product for customers in Asia Pacific and the Middle East and Africa regions, with immediate effect.

 The Evonik e-business portal can be accessed here​.  

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