AB Agri has recruited business development specialist Graham Wong to head up operations in Southeast Asia as part of plans to significantly increase its market share in the region.
Wong, whose new remit as head of Southeast Asia, includes recruitment, technical development and innovation, joins the business having spent more than a decade in the animal nutrition sector, most recently as MD, Southeast Asia, Nuscience, part of the Agrifirm Group.
“With a rapidly increasing population and higher levels of disposable income, the scope for growth in Asia is considerable,” said José Nobre, AB Agri CEO, adding that Wong has a "fantastic track record" in developing commercial businesses.
“With 9% of the world’s population in Southeast Asia, there is a huge opportunity for us to significantly contribute towards meeting the growth of animal protein demands, sustainably and responsibly," commented Wong.
AB Agri outlined how it is planning to recruit for more roles in the region in the coming months including technical support and commercial colleagues.