William Reed acquires Rethink Events
Rethink is best known for the World Agri-Tech and Future Food-Tech Innovation series; its events are held annually in San Francisco, New York, London, Amsterdam, São Paulo, and Singapore.
The company was founded in 2011 by Jenni Moss. She will continue to run the Brighton based business and will join William Reed along with the 40 Rethink employees.
William Reed said the acquisition supports its strategy for international growth in market leading solutions whilst retaining its focus on the extended food and drink supply chain.
“Rethink events are already highly successful in the US, Asia, and Europe, and being part of the William Reed Group presents significant growth opportunities elsewhere in the ROW,” said Charles Reed, CEO, William Reed.
“Both our businesses have always been about building communities and serving them with content and solutions. Now as the clear market leader we can do that across the supply chain in whatever media is most relevant to our customers, whether that be a digital platform, large scale summit, trade show or premium insight,” he continued.
With food security firmly at the top of the global agenda, there is a huge need for market intelligence and B2B networking in this sector, said Moss. “Joining forces with the William Reed Group will amplify our presence and impact in the agri-food industry around the world.”
“We both see the move more as a merger than an acquisition. We are stronger together.” - Jennie Moss and Charles Reed
