Farmers UK strengthens equine feed position with Thunderbrook acquisition

By Jane Byrne

- Last updated on GMT

© GettyImages/Tippapatt
© GettyImages/Tippapatt

Related tags equine ForFarmers Pavo Poland

ForFarmers UK is reinforcing its presence in the equine feed market by acquiring Thunderbrook Equestrian Ltd, a move led by Pavo, ForFarmers' global equine sector organization.

With the acquisition of 100% of Thunderbrook's shares, ForFarmers gains access to a diverse product portfolio encompassing both conventional and organic feed products, supplements, and herbs.

Highlighting Pavo's commitment to international expansion, Aart Freriks, director of the equine feed business, emphasized the significance of the deal.

Thunderbrook's robust distribution network, coupled with its £3m (US$3.8m) turnover in 2023, further strengthens Pavo's market position in the UK and Ireland, noted ForFarmers.

The company's current sales channels through specialist wholesalers, retailers, and a strong online presence will be leveraged for expanded market outreach.

Both Pavo and Thunderbrook focus on developing product concepts while relying on ForFarmers and external partners for feed production.

Polish assets

In a parallel development, ForFarmers/Tasomix recently concluded the acquisition​ of Piast Pasze, a Polish feed company, after securing approval from Poland's competition authority.

The deal, valued at about €30.6m, encompasses payment to Piast's shareholders and assumes the net debt.

The consolidation of Tasomix and Piast's feed business is set to substantially boost Tasomix's volume in Poland by 410,000 tons, solidifying its position in the broiler sector.

Piast's four feed mills located in central and northern Poland, along with its 220 employees engaged in management, sales, and production, further contribute to the expanded capabilities and market reach resulting from this strategic acquisition. 

Related topics Manufacturers ForFarmers Europe

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