As consumers continue to treat their pets like children, fads that are typically reserved for humans are now tracking in the pet category. One trend that is on the rise is pet supplements, a topic highlighted at the recent IPA World Congress + Probiota...
Pet ownership soared during the pandemic and pet parents became attuned to the health of their canine and feline companions. Pet supplements will soon be a billion dollar category in the US, but there remains at least one exciting white space…