US: Daniel Baum aims to move into more specialty feed markets

By Aerin Einstein-Curtis contact

- Last updated on GMT

© GettyImages
© GettyImages

Related tags: Marketing, Cattle

Pennsylvania-based Daniel Baum Company is buying several product lines from Kauffman’s Animal Health with an eye toward expanding company reach, says executive. 

The acquisition, announced last week, was predicated by a multi-year relationship between the two companies, said David Mathes, director of sales and marketing for Daniel Baum. The deal was designed to allow both entities to focus on their areas of strength.

“The two companies have been working together for more than 30 years,”​ he told FeedNavigator. 

Daniel Baum is the parent company of DBC Ag Products, and focuses on the development and marketing of biotechnology products using applied microbiology, enzymology and immunology to address the needs of livestock.

The product lines covered in the acquisition would continue to be generated by Kauffman’s Animal Health, said Mathes. Kauffman’s manufacturing facility meets the American Feed Industry Association (AFIA) Safe Feed/Safe Food standard and is an antibiotic-free plant.

“It’s really working to draw on the strengths on the Daniel Baum Company and what we do best [like] marketing and new product development,”​ said Mathes.

Manufacturing is Kauffman’s core strength, he added. 

Product and footprint expansion details

Daniel Baum has acquired nutritional supplements, feed additives and joint products in the deal including Lira Gold, Kauffman’s and Fortitude.

Lira Gold is a feed supplement for cows comprising live-cell yeast, digestive enzymes and direct-fed microbials.

Daniel Baum already has products for calves, dairy cows, beef, sheep, goats and poultry but the new product lines expand that reach and tie in with more specialty markets, including equine and companion animals, said Mathes.

Currently, Daniel Baum distribution covers the US, he said. However, there is some expectation that the new product lines and focus will expand some of that reach.

“The products are available across the country right now, through multiple distribution pathways,”​ he said. “As we move ahead with increasing sales and marketing support for these products, we have the opportunity to reach more customers inside and outside of the traditional areas.”​ 

The acquisition agreement is complete, the company reported.

The transition processes are moving forward, said Mathes. Business divisions are set to continue as usual through the intermediate period and the goal is to offer a “seamless transition.”

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