Biomin looks to expand presence in Mexico, address local needs

By Aerin Einstein-Curtis contact

- Last updated on GMT

© istock
© istock
The Austria-based feed additives producer announced at the end of September that it was taking steps to expand its business in the Mexican market.

Previously, Biomin was interacting with the Mexican market through its local distributor, INUSA Mexico.

It has been working with INUSA in the transition phase to establish a local business unit in Guadalajara, Mexico.

Jose Buitron, country sales director for Biomin Mexico, told us:

“Our expectation is to make plenty of progress in 2018, but for us it is not a race. Our commitment to the market is solid and we see that developing and growing for many years.

“Our aim is to partner with clients to help them to be as successful as possible over the long term, and we recognize the need to take local issues and market preferences into account in order for that to occur."

Having an expanded presence in Mexico could lead to new field trials focused on the needs of producers in that region, he said.

“The knowledge of the BIOMIN technical team in Latin America will be key in the Mexican market, allowing us to bring strategies and information from different production systems to the area.

“Some of these issues are seen throughout modern production systems – the challenge of mycotoxin contamination, the need for antibiotic reduction or better feed efficiency – though there are always some specific, local characteristics.

“One important element will be local field trials designed to meet producers’ needs.”

Path forward and market focus

The company has been selling products in Mexico for about 25 years, he said. The country is the second largest feed product in Latin America and the fourth largest in the world.

“In addition to having high projected growth in local animal protein consumption, Mexico is also a significant exporter of animal products,”​ he added.

The transition period also offers an opportunity to update some product lines and bring products and ideas that have been offered in other locations to the market in Mexico, said Buitron.

“So we will grow our product and service portfolio while strengthening relationships with research institutes and authorities,”​ he added.

“We feel that Mexico plays an important role in the protein economy,” ​he said. “By increasing our local presence and support, we can help to address challenges that our clients face – whether it is mycotoxin contamination, feed and food safety, feed efficiency, antibiotic reduction, etc.”

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