Trouw Nutrition ploughs £2m into NI facility to future proof Irish business
The animal nutrition producer employs over 60 people across the island of Ireland. It supplies farmers, feed producers and feed distributors in that geography.
“The company has invested in new machinery at its Belfast mill which will allow it to significantly increase its packaging capacity and drive growth across the Irish market,” Aidan Fisher, the newly appointed general manager of the company’s business in Ireland, told us.
“This operational reinvestment represents one way we’re future proofing the business,” he added.
Fisher joined Trouw Nutrition Ireland as sales director in 2020. He has 20 years of experience in the agri-food sector, having previously held commercial leadership roles with Moy Park and, more recently, with the PRM Group.
Young animal feed demand
He wants to solidify the company’s position in the Irish market and build upon its “double-digit growth” in recent years.
“Trouw Nutrition has been responding to the hike in demand for young animal feed and animal health products in Ireland over the last two years. It has also expanded into new market segments, while still growing the core tradition business.”
Driving greater efficiency and sustainability
Innovation and sustainability are core themes within the firm’s growth plans for Ireland, he continued.
“We are continually innovating, with the goal of helping our customers achieve effective results on farm, whilst also improving the efficiency and sustainability of their business. Our ethos is that every part of the food and farming supply chain has a role to play in feeding the future sustainably. Yet we also see that farmers are facing difficult decisions around how or what they should do today to plan for this. We seek to offer them the advice they need to strike a balance of both today and tomorrow’s challenges.
“Another issue our customers currently face is the volatility of the global supply chain. We are working hard to help customers mitigate that.”
Developing new and existing talent will also be a core focus: The commercial team is made up of a 50% female/male split, and the intention is to now to build on that expertise but also actively recruit fresh talent.