Avril looks to develop consumer goods, oilseeds and renewable energies divisions with new hire

Avril, the parent group of leading French feed company, Sanders, has named Emmanuel Manichon as general director of Avril Consumer Goods and Avril Oilseed Processing & Renewable Energies. 

In that role, he will supervise the development of the business units in these two divisions within the Group's industrial activities. Reporting directly to Jean-Philippe Puig, CEO, Manichon will also be a member of Avril’s Executive Committee. 

His appointment took effect on November 2, 2022. 

Manichon previously held marketing, sales, export, industrial, and general management positions in leading industrial groups including Nestlé, Eckes-Granini, and Lactalis.

Drawing on his experience leading large international groups, the company said his mission will be to further develop Avril's activities in two of its strategic priorities, namely consumer goods and renewable energies, while at the same time enhancing the performance of the food processing industry, in close collaboration with upstream agricultural activities.