Ex-Colgate executive joins Estonian insect protein startup as advisor
Ahmed Hassan has joined the advisory board of Tallinn-based insect ingredient developer, FlyFeed.
The industry veteran will support customer relations and growth strategy, helping optimize product development so that it aligns with the needs of feed producers, including pet food companies, as well as build the customer network in this market and assist with company-wide scaling.
FlyFeed said it is actively expanding to the pet food market with plans to start supplying that sector with commercial products by 2023.
Hassan has more than 30 years of experience in the fast-moving consumer goods sector, including working as general manager on several continents for Colgate-Palmolive and leading Hills Pet Nutrition’s regional division for six years. He also holds senior advisory and board roles advising startups, SMEs and established companies on strategy, brand positioning, marketing, organization, supply chain and expansion.
“I believe in the importance of innovation, sustainability, and high-value nutrition for pets’ well-being. FlyFeed scores extremely high on these factors, which makes it exciting to partner with a company whose vision and values match my own. The US$115bn pet food market has huge potential for insect farming companies. With a targeted approach, I believe FlyFeed has all the prerequisites to become a market leader within several years,” commented Hassan.
Having run a large-scale pet food business, Hassan has unmatched market knowledge and insight into the businesses of potential clients, said Arseniy Olkhovskiy, CEO and founder of FlyFeed.
