Former Hendrix Genetics chief joins Agrifirm
Jolanda van Haarlem has been appointed group director specialties and global strategy director at Agrifirm, a Dutch agricultural cooperative, active worldwide in the production and supply of products and services for animal feed and the cultivation and protection of crops.
Her career in the agri-industry spans 25 years, to date. In 2009, she joined Provimi/Cargill as the director of product group dairy, where she spent over a decade serving in various roles. She then took on the role of CEO at Hendrix Genetics in 2021. However, following a significant restructuring and a change of ownership, she made the decision to leave Hendrix in the second half of 2022.
Dick Hordijk, CEO of Agrifirm, said van Haarlem will play a crucial role in implementing and further developing the company's global strategy.