Jorge Diaz joined Skretting as communications manager in Chile in 2015. In 2018, he moved to its headquarters in Stavanger, Norway, to take on the position of brand director. In that job, Jorge worked closely with former Skretting sustainability lead, Trygve Berg Lea.
“Those are huge shoes to fill,” said Diaz, referencing the 40 years of expertise that Berg Lea brought to the role.
Diaz says he particularly wants to focus on the social aspects of sustainability early on: “I really want to understand the extent we can control and mitigate the different social risks in our supply chain."
The sustainability agenda is evolving faster than ever before, which in turn means that Skretting needs to further adapt, do more and do better, stressed Diaz.
So the challenge is on. And he already has his hands full.
“We are in the process of developing and publishing a new marine ingredients sourcing policy, and how that should apply to the different markets we operate in,” he told us.
Skretting’s latest sustainability roadmap has the goal that, by 2025, 100% of fishmeal and fish oil it purchases will be MarinTrust certified or participating in a MarinTrust improvers program.
“We might have the best intentions, we might have ambitious targets in our sustainability roadmap, but we are fully aware that we can’t, of course, do this alone, it is about collaboration with the industry, it is about learning from each other but also sharing the knowledge we have.”
A core priority for the company then is to take the lead on ensuring the whole value chain – investors, retailers and suppliers – works together on the journey to a more sustainable sector: "We believe in taking responsibility."
Skretting learnt how to adapt practice, how to carry out audits online during the pandemic, he said.
“But, at some point though, when things get more normal, we will again meet with suppliers, as that allows a different kind of interaction, you can learn a lot that way.”