AB Vista appoints global marketing director
AB Vista has named Raquel Rodrigues as its new global marketing director as it seeks to maximise international growth opportunities.
A marketing professional with more than 25 years’ experience, she has worked in several large multinationals mainly dedicated to the monogastric segment, and more recently in ruminants, pet and aquaculture.
She also has extensive knowledge of developing a sustainable approach to agribusiness, setting strategic direction and integrating complex functions, reported the UK firm.
In her new position, which sees her swapping Brazil for Europe, Rodrigues will be responsible for leading the international marketing function, supporting international business expansion and further developing the business’ customer-centric approach.
