ForFarmers appoints UK robotics commercial manager
By Jane Byrne
- Last updated on
ForFarmers said it continues to expand its offering to robotic dairy herds in hiring Laurence Loxam as its new UK robotics commercial manager.
“For those farms investing in robotic technology there is demand for a quick and sustainable return on their investment. Nutrition has a huge role to play, and this is what attracted me to ForFarmers,” said Loxam.
“Understanding how you move from a feeding a cow who visits a traditional parlour twice a day, to feeding a cow visiting a robot five times a day is vital. Getting this right means you’re far more likely to see a good return on investment,” he added.
Automatic milking systems (AMS) are becoming increasingly important in UK dairy farming, with some 10% of GB dairy herds are now milking via AMS, according to ForFarmers, which has a range of robotic milking feeds, specifically formulated for such systems.
The role of robotics on farm will only continue to grow said Loxam. “Labour is now the driving force behind the majority of robotic investments, and we believe that this will continue to drive the sway towards the investment of robotics on farm.”
Loxam previously worked as general manager for Lely Midlands where he specialized in both the sale of robots and in maximizing robotic performance.