Belfast headquartered animal nutrition company, Devenish, is expanding its presence in the Middle East and North Africa (MENA) region, with the appointment of Whad Fayed to the new role of poultry nutrition product manager.
Based in Egypt, Whad will be responsible for leading the development of poultry nutrition in the MENA region and driving sales throughout Turkey, Egypt and Saudi Arabia.
Ian Atterbury, managing director, Devenish International said the Middle East and North Africa is a key market with huge growth potential.
“Over the past five years, our business has gone from strength-to-strength in the region as we have built a solid customer base for our innovative nutritional solutions, and I’m very pleased to welcome Whad to the team.
“With a background in poultry disease and nutrition, an MBA in major international business and over 12 years’ experience in feed additive sales in Egypt, Whad brings with him both a wealth of industry knowledge and expertise which will help to support our customers and strengthen our team in the region.”
Devenish International continues to expand its geographical reach with recent recruits including Russell Trainor, area manager for Australasia; Leanne Jordaan and Amelia du Preez, who were both appointed as technical advisors, Sub-Saharan Africa.