A former FrieslandCampina executive has been appointed chief commercial officer (CCO) at the Netherlands-based insect protein company, Protix.
Anneke van de Geijn brings more than 13 years of experience at that Dutch multinational dairy cooperative to her new role. She held several positions at FrieslandCampina including global sales director for food and beverages and group manager nutritional sciences.
Protix also recently recruited Jeroen van der Staay as its new chief growth officer, as first reported by IntraFish.
Prior to his appointment, he was a senior player with Cargill Aqua Nutrition.
In February 2021, Protix generated €15.5m (US$18.5m) in a new funding round, with the investment set to support the next leg of its development.