Nutriad acquires Feed Flavour International

The parties did not disclose the financial terms of the deal.

Nutriad CEO, Erik Visser, said it is aiming to integrate its mycotoxin management, digestive performance and preservation portfolios with FFI’s palatability line to create a company that “will be able to address nutritional and veterinary challenges of Chinese producers.” ​

It wants to achieve accelerated growth in the Chinese feed market and increase its’ market share across all species.  

The Belgian headquartered feed additive producer, noted how, over the past decades, China has continously increased commercial feed production, with quantities now reaching an estimated volume of around 200m metric tons.

“The market trend of consolidation and innovation is backed up by a growing protein demand. Dominant in pork production and with strong developments across other species provides, the market (China) provides opportunities for products targeting feed and food safety, gut health, preservation and feed intake.”​

Together with local partners, Nutriad said it invested in a ​​new palatability factory in Nantong in March under the FFI brand. The facility, with a 10,000 Mt capacity per year, is targeted at the swine, ruminant and aquaculture sectors.

The 4,150 mtr sq factory incorporates lab facilities built in accordance with European quality standards, said the group.