Norsk Kyllig, REMA 100 collaborate for higher welfare chicken
Norwegian poultry producer, Norsk Kyllig, and Norwegian discount retailer, REMA 1000 Norge, have worked collaboratively to implement the higher welfare requirements of the Better Chicken Commitment.
By developing a fully integrated value chain and actively marketing their slower growing ‘Hubbard’ chicken to their customers, they have created a market for their higher welfare chicken. CIWF said this model shows how improving animal welfare can be a win for both businesses and consumers alike. REMA has been able to increase its market share in terms of chicken sales in Norway.
For this work, both REMA 1000 and Norsk Kyllig received a Good Chicken Award, CIWF said.
“We are very proud and grateful, and it means a lot to us to receive this award. We believe that improving animal welfare is of great importance to secure a sustainable poultry industry in the future. The Good Chicken Award represents for us a validation of our efforts to ensure animal welfare throughout our value chain and underlines our contribution to improving the poultry industry," Kiell Stokbakken, CEO at Norsk Kyllig said.
Pic: GettyImages-Alina Rosanova